http://www.dancingmango.com/blog/2006/01/03/so-what/ For more than a decade Marc has been a passionate advocate of placing the customer at the heart of business, working with clients in finance, retail, government and entertainment sectors, helping them craft compelling cross channel customer experiences. Marc champions lean and agile approaches for making customer driven innovation happen. He brings design thinking and creativity to clients, engaging across the organisation with a focus on delivery as well as ideas. He is currently writing a book on Agile Experience Design to be published this Autumn. Sun, 25 Sep 2011 23:33:07 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.dancingmango.com/blog/2006/01/03/so-what/comment-page-1/#comment-60621 dancingmango » Enterprise twittering Wed, 02 Jan 2008 07:07:02 +0000 http://www.dancingmango.com/blog/?p=14#comment-60621 [...] its Ruby on Rails). But I’ve had a problem with it; I can’t answer the question “what’s in it for me“. What is the point of Twitter? I signed up a while ago and invited a few friends, but the [...] [...] its Ruby on Rails). But I’ve had a problem with it; I can’t answer the question “what’s in it for me“. What is the point of Twitter? I signed up a while ago and invited a few friends, but the [...]

]]> http://www.dancingmango.com/blog/2006/01/03/so-what/comment-page-1/#comment-35421 dancingmango » What’s in it for me? Mon, 23 Jul 2007 14:49:41 +0000 http://www.dancingmango.com/blog/?p=14#comment-35421 [...] Social networking is all the rage at the moment. I’m attending meetings where clients are buzzing about creating a community… and I find myself challenging their enthusiasm. I return to a simple question: “So what”. Put yourself in the shoes of your customers and ask “What’s in it for me?” Leisa says this succinctly: If you’re thinking of joining the bun rush (or your client has insisted that they must), I think the first and most important question to ask is from your potential users perspective - what’s in it for them? What’s their motivation to sign up, to find and make friends, to participate, and to come back, ever? [...] [...] Social networking is all the rage at the moment. I’m attending meetings where clients are buzzing about creating a community… and I find myself challenging their enthusiasm. I return to a simple question: “So what”. Put yourself in the shoes of your customers and ask “What’s in it for me?” Leisa says this succinctly: If you’re thinking of joining the bun rush (or your client has insisted that they must), I think the first and most important question to ask is from your potential users perspective – what’s in it for them? What’s their motivation to sign up, to find and make friends, to participate, and to come back, ever? [...]

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