http://www.dancingmango.com/blog/2006/10/19/ditch-the-feature-shopping-list-think-customer-journeys/ For more than a decade Marc has been a passionate advocate of placing the customer at the heart of business, working with clients in finance, retail, government and entertainment sectors, helping them craft compelling cross channel customer experiences. Marc champions lean and agile approaches for making customer driven innovation happen. He brings design thinking and creativity to clients, engaging across the organisation with a focus on delivery as well as ideas. He is currently writing a book on Agile Experience Design to be published this Autumn. Sun, 25 Sep 2011 23:33:07 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.dancingmango.com/blog/2006/10/19/ditch-the-feature-shopping-list-think-customer-journeys/comment-page-1/#comment-127210 Fear of focus groups | dancingmango Tue, 07 Jul 2009 11:05:03 +0000 http://www.dancingmango.com/blog/2006/10/19/ditch-the-feature-shopping-list-think-customer-journeys/#comment-127210 [...] feed. Thanks for visiting!I was recently talking to some IT professionals.  We were talking about customer journeys and understanding the customer needs.  They were second guessing these, making assumptions about [...] [...] feed. Thanks for visiting!I was recently talking to some IT professionals.  We were talking about customer journeys and understanding the customer needs.  They were second guessing these, making assumptions about [...]

]]> http://www.dancingmango.com/blog/2006/10/19/ditch-the-feature-shopping-list-think-customer-journeys/comment-page-1/#comment-75480 dancingmango » What the customer wants Mon, 19 May 2008 10:04:05 +0000 http://www.dancingmango.com/blog/2006/10/19/ditch-the-feature-shopping-list-think-customer-journeys/#comment-75480 [...] Then try to understand in what context they will try to accomplish those goals?  Think in terms of customer journeys and value outcomes over features.  Think about the what, not the how. Start with the [...] [...] Then try to understand in what context they will try to accomplish those goals?  Think in terms of customer journeys and value outcomes over features.  Think about the what, not the how. Start with the [...]

]]> http://www.dancingmango.com/blog/2006/10/19/ditch-the-feature-shopping-list-think-customer-journeys/comment-page-1/#comment-7944 FeatureDevotion at Le Duc McNamara Family Sat, 06 Jan 2007 19:11:11 +0000 http://www.dancingmango.com/blog/2006/10/19/ditch-the-feature-shopping-list-think-customer-journeys/#comment-7944 [...] Feature lists have another problem - you easily lose sight of the context that makes the feature valuable. This is a reason why Alistair Cockburn is a proponent of use cases, because they concentrate on a narrative of how someone uses a system. Marc NcNeil also talks about this in terms of Customer [...] [...] Feature lists have another problem – you easily lose sight of the context that makes the feature valuable. This is a reason why Alistair Cockburn is a proponent of use cases, because they concentrate on a narrative of how someone uses a system. Marc NcNeil also talks about this in terms of Customer [...]

]]>