Clarity in objectives

Too many IT projects have vague buzz-word objectives.

  • “Single sign-on”
  • “Legacy refresh”
  • “Migration”
  • “Porting”
  • “Global Tick database”
  • “Unified platform”
  • “Cross channel integration”
  • “Content mashup”
  • “Real-time la-la”
  • “Streamlined processing”

These aren’t objectives. They are recipee for confusion, lack of clarity and focus. Better to think in terms of customer journeys, what is it that an end user want’s to achieve, end to end, and focus on delivering real value to customers, rather than trying to deliver some amorphous, mamouth “implementation” that does a lot of something mediocre, and little of anything great.

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