How not to create an itinerary

March 13, 2007

Do you feel “quite the cheese?”

This doesn’t need much comment, other than the the page title “Leading online travel service in China…” If you want to be “leading” across markets, it is not sufficient to translate pages from the local language (”Fly total consume the hour”?!), nor assume your local processes are globally applicable - “Delivery city” when booking airline tickets?

Posted in usability