How quick can you jump on the trend?

Here’s a bunch of marketing trends for 2007, predicted in In December 2006.  A year is a short time period, we are already more than a quarter of the way through the year – how many of these trends are making inroads beyond the pure play eCommerce offerings.  How many are filtering through into FTSE 100?

Not many is my hunch.  How familiar is it for the marketing department to come up with an idea, only to have it disapear into the IT quagmire of architecturual incompatibility, budget constraints, change requests and innovation inertia?   And of the list of 7 trends, the one that will probably get most traction in the corporatesphere is contentcasting.  Trouble with that is, it is one thing to syndicate your content as RSS feeds, but who will consume it?

Leave a Reply