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	<title>Comments on: Make something consumers love</title>
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	<description>For more than a decade Marc has been a passionate advocate of placing the customer at the heart of business, working with clients in finance, retail, government and entertainment sectors, helping them craft compelling cross channel customer experiences.  Marc champions lean and agile approaches for making customer driven innovation happen.  He brings design thinking and creativity to clients, engaging across the organisation with a focus on delivery as well as ideas.  He is currently writing a book on Agile Experience Design to be published this Autumn.</description>
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		<title>By: dancingmango &#187; What is it that makes your product distinctive?</title>
		<link>http://www.dancingmango.com/blog/2007/07/12/make-something-consumers-love/comment-page-1/#comment-75620</link>
		<dc:creator>dancingmango &#187; What is it that makes your product distinctive?</dc:creator>
		<pubDate>Tue, 20 May 2008 14:44:32 +0000</pubDate>
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		<description>[...] &#8220;a great all round experience&#8221;. To turn the mediocre and mundane into theatre. Like Apple have done with the iPhone. Like Guinness do with their stout. Yet something gets lost as you move away from the strategic [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;a great all round experience&#8221;. To turn the mediocre and mundane into theatre. Like Apple have done with the iPhone. Like Guinness do with their stout. Yet something gets lost as you move away from the strategic [...]</p>
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