http://www.dancingmango.com/blog/2008/01/17/what-not-how/ For more than a decade Marc has been a passionate advocate of placing the customer at the heart of business, working with clients in finance, retail, government and entertainment sectors, helping them craft compelling cross channel customer experiences. Marc champions lean and agile approaches for making customer driven innovation happen. He brings design thinking and creativity to clients, engaging across the organisation with a focus on delivery as well as ideas. He is currently writing a book on Agile Experience Design to be published this Autumn. Sun, 25 Sep 2011 23:33:07 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.dancingmango.com/blog/2008/01/17/what-not-how/comment-page-1/#comment-99247 What the customer wants | dancingmango Sun, 23 Nov 2008 05:57:11 +0000 http://www.dancingmango.com/blog/2008/01/17/what-not-how/#comment-99247 [...] to accomplish those goals? Think in terms of customer journeys and value outcomes over features. Think about the what, not the how. Start with the “to-be” vision rather than dwelling in the “as-is” [...] [...] to accomplish those goals? Think in terms of customer journeys and value outcomes over features. Think about the what, not the how. Start with the “to-be” vision rather than dwelling in the “as-is” [...]

]]> http://www.dancingmango.com/blog/2008/01/17/what-not-how/comment-page-1/#comment-78970 dancingmango » Do Business Analysts Destroy Value? Tue, 24 Jun 2008 09:55:59 +0000 http://www.dancingmango.com/blog/2008/01/17/what-not-how/#comment-78970 [...] / user goals and how can the application most eficiently (and delightfully) achieve these.  Think about the what, not the how.  Unlike the usual pattern of analysis, spend most of the time in the ‘to be’ world, [...] [...] / user goals and how can the application most eficiently (and delightfully) achieve these.  Think about the what, not the how.  Unlike the usual pattern of analysis, spend most of the time in the ‘to be’ world, [...]

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