http://www.dancingmango.com/blog/2008/02/04/what-about-the-non-functionals/ For more than a decade Marc has been a passionate advocate of placing the customer at the heart of business, working with clients in finance, retail, government and entertainment sectors, helping them craft compelling cross channel customer experiences. Marc champions lean and agile approaches for making customer driven innovation happen. He brings design thinking and creativity to clients, engaging across the organisation with a focus on delivery as well as ideas. He is currently writing a book on Agile Experience Design to be published this Autumn. Sun, 25 Sep 2011 23:33:07 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.dancingmango.com/blog/2008/02/04/what-about-the-non-functionals/comment-page-1/#comment-99820 Some one forgot to ask the critical question… | dancingmango Fri, 28 Nov 2008 00:45:28 +0000 http://www.dancingmango.com/blog/2008/02/04/what-about-the-non-functionals/#comment-99820 [...] Dr. Pepper said that they’d give a free Soda to all Americans if Guns’n'Roses released their new album this year.  They did and the drinks company held up their promise, setting up a website offering a free coupon for 24 hours (if you signed up).  They turned a throw away comment to their advantage and this could have been great PR.  Only they didn’t predict the volumes that would hit the site, it couldn’t handle the traffic and went down for most of the day.  Cue panic extension of the offer, unhappy customers, unhappy Axel Rose, PR disaster and lawyers on the prowl.  If only they’d remembered to think about NFRs. [...] [...] Dr. Pepper said that they’d give a free Soda to all Americans if Guns’n’Roses released their new album this year.  They did and the drinks company held up their promise, setting up a website offering a free coupon for 24 hours (if you signed up).  They turned a throw away comment to their advantage and this could have been great PR.  Only they didn’t predict the volumes that would hit the site, it couldn’t handle the traffic and went down for most of the day.  Cue panic extension of the offer, unhappy customers, unhappy Axel Rose, PR disaster and lawyers on the prowl.  If only they’d remembered to think about NFRs. [...]

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