http://www.dancingmango.com/blog/2008/05/20/what-is-it-that-makes-your-product-distinctive/ For more than a decade Marc has been a passionate advocate of placing the customer at the heart of business, working with clients in finance, retail, government and entertainment sectors, helping them craft compelling cross channel customer experiences. Marc champions lean and agile approaches for making customer driven innovation happen. He brings design thinking and creativity to clients, engaging across the organisation with a focus on delivery as well as ideas. He is currently writing a book on Agile Experience Design to be published this Autumn. Sun, 25 Sep 2011 23:33:07 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.dancingmango.com/blog/2008/05/20/what-is-it-that-makes-your-product-distinctive/comment-page-1/#comment-78396 dancingmango » What is it that makes your product distinctive? at ExperienceZen Wed, 18 Jun 2008 10:45:47 +0000 http://www.dancingmango.com/blog/2008/05/20/what-is-it-that-makes-your-product-distinctive/#comment-78396 [...] dancingmango » What is it that makes your product distinctive?: [...] [...] dancingmango » What is it that makes your product distinctive?: [...]

]]> http://www.dancingmango.com/blog/2008/05/20/what-is-it-that-makes-your-product-distinctive/comment-page-1/#comment-76292 Prashant Gandhi Tue, 27 May 2008 10:26:03 +0000 http://www.dancingmango.com/blog/2008/05/20/what-is-it-that-makes-your-product-distinctive/#comment-76292 No it wouldnt be. But in between Software Development and User Experience is the missing discipline of Design. When people talk about User Experience, the recollection is either of a lo-fi prototyping model, a result of collective brainstorming or focus group interviews. User Experience actually needs to be a result of a design process which comes from having the right goals to deliver, not just a bunch of clueless users having a go at screen design. No it wouldnt be. But in between Software Development and User Experience is the missing discipline of Design. When people talk about User Experience, the recollection is either of a lo-fi prototyping model, a result of collective brainstorming or focus group interviews. User Experience actually needs to be a result of a design process which comes from having the right goals to deliver, not just a bunch of clueless users having a go at screen design.

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