Language matters.  How you describe something frames your reference.  One of the problems with so much software is that it is designed for generic “users” (typically UML stickmen) who may also have roles, but don’t have lives.  Why this obsession with users?  Everybody “uses” things.  Surely the important thing is to understand the nuances of [...]

Posted in Customer Experience, Marketing, Methodology, Social networks, interaction design No Comments »