Comments on: Just ignore what they say http://www.dancingmango.com/blog/2009/12/03/just-ignore-what-they-say/ For more than a decade Marc has been a passionate advocate of placing the customer at the heart of business, working with clients in finance, retail, government and entertainment sectors, helping them craft compelling cross channel customer experiences. Marc champions lean and agile approaches for making customer driven innovation happen. He brings design thinking and creativity to clients, engaging across the organisation with a focus on delivery as well as ideas. He is currently writing a book on Agile Experience Design to be published this Autumn. Sun, 25 Sep 2011 23:33:07 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Pablo http://www.dancingmango.com/blog/2009/12/03/just-ignore-what-they-say/comment-page-1/#comment-136703 Pablo Wed, 23 Dec 2009 16:13:09 +0000 http://www.dancingmango.com/blog/?p=788#comment-136703 I believe what you say is generally true. It's like when a person orders a new car or house and says, "I need this option and that kind of space and......". Then, when they have to pay for it, all of a sudden many of the "must haves" turn into "not necessary". To the previous poster, skyscraper, banners and MPUs are types of advertising on websites. It should be fairly obvious from the article what these were referring to. A/B testing is the process of testing multiple scenarios and analyzing results. A quick Google search would help further define these for you. Back to the main story then - I always enjoy reading a study on human psychology as it pertains to marketing. Thank you! I believe what you say is generally true. It’s like when a person orders a new car or house and says, “I need this option and that kind of space and……”. Then, when they have to pay for it, all of a sudden many of the “must haves” turn into “not necessary”.

To the previous poster, skyscraper, banners and MPUs are types of advertising on websites. It should be fairly obvious from the article what these were referring to. A/B testing is the process of testing multiple scenarios and analyzing results. A quick Google search would help further define these for you.

Back to the main story then – I always enjoy reading a study on human psychology as it pertains to marketing. Thank you!

]]> By: Prashant http://www.dancingmango.com/blog/2009/12/03/just-ignore-what-they-say/comment-page-1/#comment-135863 Prashant Mon, 07 Dec 2009 16:32:17 +0000 http://www.dancingmango.com/blog/?p=788#comment-135863 Wow. you are fast becoming the master of acronyms and lingospeak. It would help if you could explain what you mean by skyscrapers, banners and MPUs. Also, what is A/B testing ? Back to the main story then - surely better customer experience takes time to bed in and before people can start talking about it. When was the data post implementation collected ? Immediately or after a gestation period ? That might explain the story better. Wow. you are fast becoming the master of acronyms and lingospeak. It would help if you could explain what you mean by skyscrapers, banners and MPUs. Also, what is A/B testing ?

Back to the main story then – surely better customer experience takes time to bed in and before people can start talking about it. When was the data post implementation collected ? Immediately or after a gestation period ? That might explain the story better.

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