Showing farmers various pictures to represent ergonomics questions
(such as how
hard are you working and how comfortable do you feel) I was told
A picture of a running man was perceived to represent hard work,
(as expected) however when asked whether running was the hardest
task they might do the farmers
disagreed, saying that other activities are harder, such as felling
trees, weeding, ridging and digging. Maybe they don't consider running
to be 'work'...
The picture of a smiley face. You or I would recognise it as "happy",
and associate it with being comfortable. The Ghanaian farmers however
could not decide whether it is a happy face or a sad face. When
asked how could it be made to represent happiness they all said
that it must show it's teeth. So Mr. Smiley is not cross cultural,
he's got to have teeth to be happy!!
And a face that we would associate with being uncomfortable (squiggly
line for face and crosses for eyes) what met with blank faces. Uh?
said the farmers.... Back to the drawing board for me....