The guys over the fence in the media and advertising world are seeing a paradigm shift away from focussing upon the narrow “message” of a campaign to the broader “user experience” that encompasses the whole brand, not just a flashy graphic. This requires the “creative minds” to broaden their horizons. One such creative mind [...]

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I was talking to someone working on the Kings Cross regeneration project and he told a sorry tale that has a certain resonance with IT projects.
So they were drilling a big hole that had to be drilled and they came across a major sewer. Now someone should’ve known the sewer was down there but clearly [...]

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