On-line communities are easy to subscribe to, requiring minimal effort to participate. Being physically present requires more commitment and effort. The content, as typical of Barcamps, was generally technical. It asks the question, is there something inherently social and altruistic about being a geek? Do other industry horizontals have such a rich picking of community events? Could there be an accountancy barcamp, or a marketing barcamp? And what about the verticals? Could there be a banking barcamp? And what about collaboration on projects for the common good? Geeks get together to opensource. When will the (to pick on a vertical) accountants get together to build an opensource offering?