“For you who have had the experience, no explanation is necessary. For you who have not, none is possible.”
I’m going to attribute that saying to Ram Dass, a Harvard professor who via psychedelic experiences ended up a spiritual teacher in the Eastern Tradition.
The problem with too much software/web design is that it is produced [...]

Posted in Customer Experience, Marketing, Methodology, Mobile phones, Web design, emotional design, innovation 1 Comment »

In the recent copy of the Hong Kong British Chamber of Commerce magazine there is an interview with Fergal Murray, the Master Brewer for Guinness. He is asked “what do you think it is that makes Guinness so distinctive?” He replies,
I think there are a number of elements. From the brewers point [...]

Posted in Customer Experience, Marketing, emotional design 2 Comments »