Put some fun back into your business
Litter bins on the street aren’t the most interesting of objects. The design is pretty standard, with variations on a couple of themes – cylindrical or rectangle and colour being the primary tool of differentiation.
“To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground”
One answer is to make it more fun. Check out The FunTheory for other ways of improving mundane products by making them fun.
Now think about that mundane product of yours. Maybe it is your on-line retail bank. It is getting tired and it is time for a technology refresh. You’re going through a process of capturing requirements. How about playing an innovation game, but base it on the concept of fun. What could you introduce to your product that would make people smile? What would make people laugh? OK, so after a while the bin would no longer be fun. What makes it fun is the element of surprise. Again, what could you drop into the product that would surprise people. What would a ‘fun’ internet bank look like? Focus on fun and surprise and you might uncover a nugget of inspiration that will make the final product.