Google analytics

Last year I worked with a client who had an antiquated web analytics package. They had no idea what was going on on their site until they spent £££££s on an updated package.

…I’ve recently downloaded google analytics that seems to do pretty much everything that the commercial package did. I can track user journeys through my site, and see conversion rates (if I had anything to convert…) Setting it up was simplicity itself (as you’d expect from google). Some of the stats it provides are useful for tweaking the usability of the site – I can see bounce rates for each page. Other stats are just plain interesting. Hello to the 3 people in Singapore who visited dancingmango yesterday. And hello to you in Streatham. Shame you left after 5 seconds, you don’t know what you missed!