What’s the value in changing colour?
As a registered user, I want to change the colour scheme on the web site so that…
And of the requirement to change colour on a site, in fact that whole customisation thing? Until recently I’ve never seen the value of it. After all, how many people have you seen with a personalised theme on their windows desktop, or even just changing the desktop background? One reason people don’t do this is because they are lazy. The call to action to change it is hidden behind a right click, and it’s not exactly straight forward to do. But there’s a bunch of new sites that challenge the user’s laziness. These seemingly pointless customisation features are part of the overall experience. And they work. And by doing that, they add value to the site.