Web 2.0, retail banks and a Slide Share presentation

This is nothing new, but there are still people out there to whom Web 2.0 is a bit of a mystery. What exactly is it, and more to the point, should our business care about this stuff? Or, as I have heard senior executives argue, is it just another bubble, a distraction to let others waste their time, effort and money on. In an attempt to challenge this assumption, I’ve used a model with a few sceptical clients to hang some structure on. This is central to the below presentation that I’ve given to a few financial services organisations. It discusses what Web 2.0 is, and towards the end describes what it could mean for their on-line retail bank website. (Thanks to Duncan Cragg and Prashant Gandhi for some insights).

[slideshare id=377944&doc=web20public-1209431680446543-9&w=425]

3 Comments

  1. Prashant Gandhi · Friday, 2 May, 2008

    Credit to Duncan Cragg… hmmm.. I am sure you are missing a few other names here as well .. ha ha ha.

    How in the world does anyone think that Tag clouds are useful ?

  2. marc · Friday, 2 May, 2008

    Updated to give credit where credit is due. Sorry Prashant, was an oversight!

  3. Web 2.0 is far from dead | dancingmango · Tuesday, 17 February, 2009

    […] 2.0 was always a catch-all term for a number of concepts. If you look at ’social media‘ in Google Insights you will see that term on an upward […]

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