Imagine the Vodaphone shop on the high-street is open for business, the phones are on display but there are no sales staff around. You wait a few minutes, call out (thinking there might be someone “out back”) but nothing. Nobody there. It’s the same thing everyday, the shop is open for business but no-one to help you buy. Or maybe there is a sales person, but anytime you ask them about the hot product you want, the iPhone, they respond to you with nonsensical gibberish. It’s hard to imagine the high-street outlet doing this, but on the web this kind of thing is still sadly common place. Take a look at Donna M’s recent rant. Because it is a website (probably within the constraints of some dated CMS), a shoddy experience is permissible.
© Copyright 2015 · dancingmango – Marc McNeill