Have you ever added a custom tool bar on your office set up? Have your non-techy friends and family changed the background image on their desktop or changed their screen saver. Is there a demand for customisation?
So here’s the question. Do people really want to make your homepage look the way they want it to? Is there a demand for iGoogle and netvibes customisation? They look cool and are attractive to the geeks in us, but do they have mass market appeal? Is there any research out there on the take up of user customisation?
“…back when Windows 95 was released, users could easily change My computer to something more personal. Apple users had been able to do this for many years, and many of them did name their computers. But few Windows users took the opportunity to do this, suggesting that they saw the computer as more of a tool than something with which they wanted to have a personalized relationship.” (David Malouf)
Just because we can doesn’t mean that we should. When you log into your bank account it could look like netvibes, complete with BBC news feeds and YouTube videos (you decide what you want). But should it?
Why should your customers see your website as something to have a personalized relationship with, especially if you don’t engage them with a personal relationship throguh your other channels?