The Observer magazine has a feature titled “This much I know“. It takes an interview with a celebrity who “share the lessons life has taught them” and distills it down into a number of key statements. There is probably some milage in this as an innovation game to play when you are looking for ideas and insights, hopes and fears from a newly formed team.
Ask team members to write statements “this much I know” on post-it notes with Sharpies (because you can’t write many words like that) and see what you get.
For structure you may consider using different coloured post-its to represent PEST themes: Political, Social, Environmental and Technical, or how about CRIT:
- C: Competitive landscape
- R: Return on investment
- I: Internal politics
- T: Technology.
So for example…
This much I know
Acme.com recently redesigned their website. The forums and twitter were full of positive comments (C)
People will pay for content. It’s just got to be priced right, relevant and timely to them and easy to pay (R)
Getting things done here is a nightmare. The process to get approval for any new project is designed to be hard (I)
We’ve got problems with our CMS. Our license is due to expire and the vendor is trying to get us to upgrade. We don’t know what to do (T)
Getting these ideas on the wall will help participants articulate their thoughts and provide a framework for understanding the current reality and mining for new ideas and opportunities.