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Where would your customers stick yours?

  • Thursday, 6 May, 2010
  • By: marc

Opposite me on the train sits a man woking on his Lenevo lap top.  The Lenevo logo is small, on the top right handside of the lid.  Taking pride of place, in the middle of his lap top lid is a large Apple icon.  I’ve seen this before, people with Dells sticking the Apple sticker on the back or by the mousepad.  Genius thinking by Apple, to include their logo sticker in product boxes, getting customers to promote their brand on competitors products.  Enabling people to make a statement; I’d rather have an Apple, but work gave me this lousy windows machine.

If you gave your customers your brand logo, where would they stick it?

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Categorized: Design - Facilitation games - Methodology

Tagged: apple - facilitation - innovation - innovation games - logo - Marketing

1 Comment

  1. Stacy · Thursday, 6 May, 2010

    Genius if you want to be a corporate shill.

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Usability and the $1 trillion mistake
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Marc McNeill

For more than a decade Marc has been a passionate advocate of placing the customer at the heart of business, working with clients in finance, retail, government and entertainment sectors, helping them craft compelling cross channel customer experiences. Marc champions lean and agile approaches for making customer driven innovation happen. He co-authored the book Agile Experience Design. As a consultant with ThoughtWorks he brought design thinking and creativity to clients, engaging across their organisations with a focus on delivery as well as ideas. Today he is Customer Experience Director at Auto Trader. He has been known to dance and is rather partial to mangos.

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