Where would your customers stick yours?
Opposite me on the train sits a man woking on his Lenevo lap top. The Lenevo logo is small, on the top right handside of the lid. Taking pride of place, in the middle of his lap top lid is a large Apple icon. I’ve seen this before, people with Dells sticking the Apple sticker on the back or by the mousepad. Genius thinking by Apple, to include their logo sticker in product boxes, getting customers to promote their brand on competitors products. Enabling people to make a statement; I’d rather have an Apple, but work gave me this lousy windows machine.
If you gave your customers your brand logo, where would they stick it?
Genius if you want to be a corporate shill.