The www prefix is redundant. Technically, and now, given the ubiquitous nature of the web, in marketing as well. So why do companies insist on retaining it. Worse, why do some companies have URLs that only work with the www.? This is sloppy, a couple of lines of code would direct either company.com or www.company.com to the correct IP address. There are some big names who suffer from this sloppiness. Will ‘07 be the year that WWW, an acronym that takes longer to say than to write, drifts into history?