Only Five Percent Of Readers Would Pay For Online News. (Sep 20, 2009)
16 November two new reports come out simultaneously.
Research from Boston Consulting Group suggests that as many as 48% of British and American consumers would be willing to pay a few pounds a month for online news.
So 5%, 20% or 52% of people will pay for online newspaper content. Or maybe 12%. And Murdoch is going to “rewrite the economics of newspapers” based upon that kind of customer insight? It is going to be interesting to watch.